Google Rolls Out QR Codes to Boost Business Reviews

Background/ Impact

Google has long emphasized the importance of customer reviews in shaping local search rankings and business credibility. With the introduction of QR codes in Google Business Profiles, the tech giant aims to simplify the review process and encourage more authentic customer feedback. Announced via Google’s official support page, this update provides businesses with a unique QR code that, when scanned, directs users straight to the review submission form—bypassing distractions like competitor listings or existing reviews. This move aligns with Google’s ongoing efforts to enhance local search experiences and support small businesses in boosting their online presence.

Why It Matters

This update is significant because customer reviews play a crucial role in a business’s online reputation, visibility, and credibility on Google. By providing a direct and frictionless way for customers to leave feedback, businesses can more easily generate positive reviews, which can improve local search rankings and influence potential customers' decisions. With Google prioritizing user experience, this streamlined approach reduces barriers to engagement, helping businesses stand out in competitive markets while ensuring that satisfied customers can share their experiences effortlessly.

Also read: DMI's Ultimate Guide for Managing Your Brand

Google’s QR Codes Direct Customers Straight to Review Forms

Feature Announcement: Google Business Profiles introduced a new QR code feature in March 2025, allowing businesses to collect customer reviews more efficiently.

How It Works: Businesses can generate a unique QR code that, when scanned, takes users directly to the review submission form on Google Maps or Search.

Accessing the QR Code:

• On the desktop, search for your business and click “Ask for reviews” or go to your reviews section and click “Get more reviews.”
• The QR code will be displayed alongside a shareable review link.

Where to Use the QR Code:

• Print it on marketing materials, business cards, or receipts.
• Display it in-store, at the checkout counter, or on the website.
• Include it in email signatures or customer follow-up messages.
  

Why It’s Important:

• Makes it easier for customers to leave reviews without distractions.
• Helps businesses increase review volume, improving local search rankings.
• Reduces customer effort, leading to higher engagement and feedback rates.

Google’s Goal: Simplify the review process to help businesses build trust and enhance their online presence while maintaining compliance with Google's review policies

Boost Your Business Reputation: Start Using Google’s QR Codes for Reviews Today

Google’s new QR code feature for Google Business Profiles offers businesses a simple and effective way to collect customer reviews on Google Maps and Search. By providing a direct link to the review form, this update eliminates barriers, making it easier for satisfied customers to share their experiences. With customer reviews playing a crucial role in local search rankings and credibility, businesses should take advantage of this tool to enhance their online reputation.

Moving forward, businesses are encouraged to generate their QR code today and integrate it into their marketing strategy. Whether by displaying it in-store, adding it to receipts, or including it in emails, leveraging this feature can lead to a higher volume of authentic customer feedback. As Google continues refining its local business tools, staying updated on similar enhancements can help businesses maintain a competitive edge.

For more information on how reviews and reputation management can impact your digital presence, contact DMI today!