Expert Advice: Why Are My Google Ads Not Getting Impressions?

Whether you're managing your campaigns independently or working with a Google Ads management agency, it can be frustrating if you’re not seeing results. When it comes to working on increased brand visibility, Google Ads can be a great investment, but If your Google Ads not getting impressions, it’s time to troubleshoot and optimize

In this post, we will explore why your Google Ads might not be appearing and what you can do to fix the issue.

• Limited  budget and bidding strategies could be limiting your ad visibility.
• Keyword selection and search volume can unlock more impressions.
• Best practices to avoid policy violations.
• The impact your Quality Score and Ad Rank can have on where and when your Google Ads appear. 
• Make sure your Google Ads are targeting the right people and places through audience settings.
• Common reasons you might not be seeing your own ads.

5 Reasons Your Google Ads Have No Impressions

Low Budget or Incorrect Bidding Strategy

If you have allotted a low monthly budget to Google Ads, you might find yourself wondering ‘Why are my Google Ads not getting impressions?”. Your budget could be exhausted early in the month by poorly chosen keyword bidding strategies, leaving your ads unable to enter the auction, diminishing their visibility. The best ways to tackle this issue is by narrowing your target keywords to the best-performing keywords and reviewing Google’s recommended budget for those keywords by target area.

Poor Keyword Targeting & Low Search Volume

Keyword strategy is like finding the right bait to fish with. The right keywords lure in the right audience, so finding keywords that have good search volume and aren’t too competitive can help you improve your visibility. You can refine individual ads to focus on particular services and keywords.

Ad Disapproval or Policy Violations

Google prides itself on promoting businesses that follow its strict advertising policies, which protect the integrity of its search results and help searchers find the things they need. Any violation of those policies can lead to an ad not being approved and won’t run until the issue is resolved. Because guidelines can change, it’s important to regularly review your ad status and strategy so you can make adjustments to your ads, ensure compliance, and prevent interruption of your campaign.

Low-Quality Score & Ad Rank Issues

Quality Score is a system used by Google as part of placement in search results. It is influenced by your Ad Rank Score, which comprises factors such as the relevance of your ads to the search terms, the user experience on your landing page, and having a targeted and competitive bid strategy. Improving things such as ad copy, refining targeting and keywords, and optimizing your landing pages can all have a positive impact on your Quality Score and Ad Rank, leading your ads to be promoted more frequently by Google for searchers looking for your services. 

Targeting & Audience Settings Misconfiguration

Having a great product is important, but if your target audience isn’t aware of your product, they can’t find it and cannot buy it. Focusing your Google Ads to reach the right service area, audience, and demographic can go a long way to boosting your impressions.

Why Don’t I See My Google Ads When I Search?

Google Ads operates as an auction, meaning your ads compete with others based on budget, bidding strategy, and relevance. If you don’t see your ad when searching, it’s likely due to budget limitations, competition, or Google’s rotation of ads to optimize visibility. Daily budgets, bid amounts, and the number of advertisers in the auction all impact when and where your ad appears. Instead of searching for your ad, use Google’s Ad Preview and Diagnosis Tool to check ad status and identify any issues without skewing performance metrics.

Put It To Work For You - Or Let DMI Do It!

Google Ads are a valuable tool for promoting your business on one of the most used search engines available. We hope this article has guided you in improving your Google Ads impressions and maximizing campaign success. Regular reviews of your settings, budget, and strategy can all contribute to better Ads rankings. 

Running a business is a lot to manage, so let a proven expert in Google Ads management, such as Digital Marketing Inc. enhance your Google Ad strategy. Contact us today and start optimizing your campaigns for better results.