Don’t Give Up On Local SEO: Every Reason It Should Be In Your Marketing Strategy

Local SEO consultants, who have proven success in today's competitive markets, are crucial for increasing visibility. With the right local search engine optimization strategy, your business can reach new customers and increase lead generation by scaling up your presence on one of the most powerful platforms in the digital space –– search engines. 

• The ways local search engine optimization helps grow profits.
• Smart strategies for taking advantage of SEO
• SEO for local visibility reaches more than traditional marketing.
• SEO for small local businesses can help you compete with larger brands.
  

Why Local SEO Is Vital for Modern Businesses

How Local SEO Works to Increase Profits

The Local Pack: If you’ve ever heard someone say ‘Locations, location, location!’ as a way to succeed, they probably weren’t thinking of the Google Map Pack or how local SEO increases profits. In this prime search feature, Google prioritizes relevance, proximity, and user reviews to rank businesses. 

Ranking in the map pack will not only make you visible, but it will also direct actions such as phone calls, directions requests, and purchases.

For example, a local bakery might be well known in their neighborhood as having great doughnuts. Still, after working with a digital marketing company to improve their local search engine optimization, focusing on phrases such as ‘doughnuts near me’ they would not only see an increase of foot traffic on weekends but by expanding their visibility and appearing at the top of the search, they increased their weekday morning sales. People in a hurry or commuting into the office could quickly find them, see their online reviews, get directions, or even place online orders!

Tips for Implementing a Local SEO Strategy

Getting started with local SEO for businesses doesn’t have to be daunting. Here are some practical steps:

1. Create a Google Business Profile: This free tool is vital for appearing in the Local Map Pack. It also puts the key points of your business quickly at the fingertips of seekers. 
2. Local listings SEO: This includes multi-layered strategies such as review management through your Google Business Profile and sites such as Yelp!. Establishing listings on these sites also provides Google with insight regarding your online engagement and consistency, which helps improve your rankings. 
3. Be accessible by optimizing for mobile: Most searches (Over 60%!) are done on smartphones and tablets, so make sure your website converts and is easily navigable by being mobile-friendly. 
4. Local content generates local buzz: Keep your visibility and engagement fresh with blog posts, social media promotions, customer interactions, and videos to grow your ranking for niche keywords relevant to your business and location. 

Local SEO vs. Traditional Marketing: Why It’s More Effective

Local SEO provides trackable results compared to traditional options such as print media, flyers etc. A local company can print 500 flyers for an upcoming promotion. Still, unless each customer brings that flyer in (Leaving the company not only with the cost of creating and distributing but also disposing of those flyers.), it is hard to quantify how much of that investment was returned in sales. 

By comparison, one of the key advantages of SEO is through measurable results such as website visits, calls direct from digital assets such as your website, Google Ads, and more, all tracked through analytics. Local SEO for businesses could generate hundreds of website visits, dozens of calls, and increased foot traffic—all tracked through analytics.

How Does Local SEO Help Small Businesses Compete with Larger Brands?

Creating a dynamic and strong SEO for small local businesses, your business can target niche keywords with geographic connections. Let’s say A-Zed Pizza in Springfield specializes in specialty gluten-free crusts using alternative flours; by targeting keywords such as ‘gluten free pizza in Springfield’ and having strong customers reviews, they can outrank large corporate chains who focused only on the keywords ‘gluten free pizza’ in local searches. 

This is just one example of SEO for local visibility and how local SEO increases profits by increasing visibility. 

Your Business Needs Local SEO

This overview has helped you understand why local SEO for businesses is a valuable part of your overall marketing strategy and plan for success. Through improved visibility, consistent information across the web, and building trust through reviews and customer engagement, your local business can use SEO services to grow. 

Ready to get started? Visit Digital Marketing Inc for professional local SEO assistance, or download our free Local SEO Audit to evaluate your current strategy. Don’t let your competition take the lead—invest in local SEO today!